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Armstrong, the epitome of excellence... Our team consists of a close-knit group of individuals with diverse professional backgrounds who wholeheartedly believed in and supported Armie's vision. As avid water sports enthusiasts ourselves, we engage in a wide range of activities such as surfing, kiteboarding, stand-up paddleboarding (SUP), wakeboarding, tow surfing, wing foiling, and windsurfing. With a shared objective in mind, the Armstrong brand was established, aiming to create a top-tier foil setup that caters to all the foil sports we are passionate about. Armstrong, where you can truly sense the distinction... Our products are the outcome of a genuine connection between Armie, the designer who is also an active rider. Constantly testing, refining, and seeking that indescribable sensation, Armie's dedication shines through in every aspect of our offerings. The Armstrong experience goes beyond the mere product itself! It encompasses a seamless, precise, and liberating flow that is difficult to put into words. It leaves you brimming with excitement, emotion, satisfaction, and an insatiable desire for more! Armie Armstrong, the driving force behind this extraordinary feeling... Armie possesses a remarkable background, having been born near the beach in New Zealand and spending the majority of his life immersed in water-related activities. From sailing and kayaking to surfing, wind-surfing, kiteboarding, SUP-surfing, and SUP-racing, Armie has consistently pushed himself to excel in all these sports. Fuelled by his unwavering passion and love for H2O, he has tackled some of New Zealand's most treacherous white water, challenged himself by foiling in both the Molakai and infamous Pailolo Channels in Hawaii, and even pioneered foil SUP racing at the Gorge Paddle Challenge in 2016. This unwavering passion and determination led Armie to the drawing board, as he found that his specific foil requirements were not being met in the market. The rest, as they say, is history!
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